NewJeans' Four-Member Comeback Teasers Draw Harsh Criticism from Art Director

K-pop girl group NewJeans recently unveiled new summer teaser content, featuring members MINJI (민지), HANNI (하니), HAERIN (해린), and HYEIN (혜인) in a four-member lineup. The reveal has sparked intense public discussion. Notably, renowned art director Park Si-young (박시영), who has previously voiced strong support for NewJeans and former ADOR CEO Min Hee-jin (민희진), took to social media to harshly critique the group's latest concept and styling, reigniting controversy.

Park Si-young recently shared a meme video on his Instagram Stories, accompanied by a lengthy post detailing his thoughts after viewing NewJeans' latest content. He stated that upon learning of the new release, he immediately watched it but was ultimately disappointed.

He directly pointed fingers at those responsible for planning, visual design, and high-level decision-making, emphasizing that the issue was not with the members but with the company and production team. Park Si-young stated, "I heard NewJeans released new content, and I watched it as soon as I woke up. It was incredibly tacky, like something from the 'Gayo Top 10' era. Untalented people are just riding on the children's popularity."

Regarding the current four-member lineup, he added, "Why are there only four members? It's like 'Attack on Titan' without the Titans." He concluded with a scathing remark: "The biggest problem is someone with no aesthetic sense, only ego, establishing a company with massive investment."