FIFTY FIFTY Keena returns to her first schedule with the agency

As the group FIFTY FIFTY gets nominated for the Billboard Music Awards, Keena from the returning agency ATTRAKT is also expected to attend the award ceremony.

On the 29th, it was reported through American media that Keena, a member of FIFTY FIFTY, will attend the '2023 Billboard Music Awards (BBMA)'. The management company ATTRAKT also confirmed the news to Korean media.

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According to the management agency, due to the impact of the Israel-Palestine conflict, there is a possibility that the award ceremony scheduled for November 19th may not be held onsite. Thus, per the request of the BBMA, Keena might participate through a live online broadcast. If the onsite award ceremony does proceed, Keena will attend in person.

On the previous 26th (local time), the list of BBMA nominees was also revealed, with FIFTY FIFTY being nominated. In addition, BTS's Jimin, Jungkook, and NewJeans were also mentioned, which became a hot topic.

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FIFTY FIFTY, with their record setting performance of "Cupid" reaching the 17th position and being in the Billboard 'Hot 100' for 25 weeks, attracted a lot of attention. Their agency, ATTRAKT, was even referred to as a 'miracle of a small and medium enterprise', and the public is eagerly looking forward to FIFTY FIFTY's future musical activities. However, the group has temporarily stopped their activities due to a contract dispute in June this year.

The members filed a provisional disposition lawsuit to suspend the effect of the exclusive contract with their company. However, following the exposure of negative news about producer Ahn Seong-il and the members, the lawsuit was dismissed. Amid ongoing disputes, member Keena withdrew the lawsuit and returned to ATTRAKT.

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After ATTRAKT terminated the exclusive contracts of three other members, it's hard for them to continue activities under the name of FIFTY FIFTY. Nevertheless, the three members still insisted on expressing their position, saying they would continue the lawsuit. Although they made it to the Billboard Music Awards under the name of FIFTY FIFTY, only member Keena was able to participate. Attention is also being paid to whether they can win at the BBMA to be held next month.