Is there any optimism left for BLACKPINK's individual contracts with YG?
2023-10-09
From August of this year, the girl group BLACKPINK has been attracting public attention due to the issue of whether they will renew their contract with YG. It has been continually rumored that aside from ROSÉ, Jennie, Jisoo, and LISA will not be renewing their contracts with YG. YG has repeatedly denied these rumors and continues to keep the matter of contract renewal confidential.
However, a veteran media person, Lee Jin Ho recently discussed the hot topic of whether Lisa would renew her contract with YG on his personal Youtube channel. Not only did he openly reveal Lisa's net worth of up to 100 billion Korean won in the show, but he also pointed out the reason why Lisa is getting further and further from the group.
"It was recently leaked that BLACKPINK members, excluding ROSÉ, namely Jennie, Jisoo, and Lisa, will not be renewing their contracts with YG. Although this news was quickly denied by YG, Lee Jinho stated, 'In fact, BLACKPINK's individual contracts with YG have already fallen through. From YG's perspective, although they will acknowledge the individual contracts between the members and other affiliated companies in the future, they still yearn for BLACKPINK's full group activities.'"
Next, Lee Jinho also mentioned that, after the issue of whether to renew the contract, the relationship between the members was not as good as before. In fact, aside from work-related matters, members simply didn't discuss personal matters. Therefore, the individual contracts between the members and YG had already become quite difficult.
In addition, Lee Jinho mentioned that Lisa performed in the famous adult-rated show 'Crazy Horse' in Paris, France, and shared it on her personal SNS. "Currently, Lisa is engaged in a wide range of activities, but she values the image of an idol in her home country. Therefore, if she were to renew her contract with YG under the current conditions, there would be restrictions on her participation in such programs."
However, in response to rumors that Lisa received a 50 billion won proposal from a Thai company, Lee Jinho also said, "It's true that in Korea, members Rosé, Jennie and Jisoo receive more attention, but Lisa also plays a significant role in BLACKPINK's global box office." He added, "Plus, Lisa's net worth has already surpassed 50 billion won, even reaching 100 billion won. Therefore, even though K-POP is very popular worldwide, it could be challenging for YG to invest 10 to 20 billion won into a single member." This revealed the reason YG failed to seize Lisa.
Lee Jin-ho said, "Even if BLACKPINK signs individual contracts, since BLACKPINK's IP is with YG, they can conduct full group activities. However, he also mentioned that although the members have considered full group activities, they are more focused on individual activities." He also mentioned, "It is expected that we will still be able to see the full group of BLACKPINK until the end of this year, but after the individual contracts officially start from next year, it will be difficult to see the full group of BLACKPINK for several years."
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