[Accused of Copying ILLIT] NewJeans' New Teaser Sparks Controversy, Hyein's Shoes Become a Hot Topic

NewJeans' latest teaser has just been released, but it has unexpectedly stirred up controversy. The group recently dropped new visuals for '2026 Summer of NewJeans,' signaling a fresh start to their activities. However, some fans noticed that the content appears to have similarities to past material from HYBE's other girl group, ILLIT. The discussion has since escalated, focusing on the creative director and even styling details.

2026 Summer Project Unveiled, Fans Notice Creative Team Connection

NewJeans' '2026 Summer of NewJeans' visuals were originally part of their comeback activities. However, external discussions haven't just focused on the members' return. Some fans pointed out that the creative director behind this wave of NewJeans teasers is reportedly the same person who previously produced content for ILLIT, leading to dissatisfaction. Others are calling for the group to collaborate with their previous creative team again.

One netizen posted on X, questioning: "Why is ILLIT's director working with NewJeans now??" directly highlighting fans' queries about changes in the behind-the-scenes team.